08th Nov
Beaumont Pig Stand

The Texas Pig Stands Drive-In

“People in their cars are so lazy that they don’t want to get out of them to eat!” The proclamation still rings as true today as it did when candy and tobacco magnate Jessie G. Kirby first uttered the words in 1921. At the time, he was trying to interest Rueben W. Jackson, a Dallas, Texas physician to invest in a new idea for a roadside restaurant …

01st Sep
McDonalds Golden Arches (circa 1950s)

Fable of the Golden Arches

Richard and Maurice McDonald were planning to franchise their successful burger system in 1952. To stand above the visual noise created by miles of drive-ins, motels, car washes, bowling alleys, service stations, and coffee-shops—they decided a new structural style was needed. Without a unique design, nationwide recognition for their walk-up stand was an impossibility. With […]

22nd Jun
The Quarter-pounder with cheese

Hamburger Architecture

Hamburgers made their debut on the food scene as irregular lumps of chopped beef, hand shaped according to the improvisational jazz of lunch counter short order. During the early years, long before the cookie-cutter aesthetics of the Big Mac came into vogue, concerns over circular uniformity and ingredients were minimal. When fry by the seat of […]

03rd Mar
The Big Boy Himself

The Devolution of Bob’s Big Boy

In 1937, Robert Wian created his signature two-story cheeseburger at a five-stool lunch counter in Glendale, California and along with it—gave birth to a new roadside icon. At the time, six-year-old Richard Woodruff was a regular customer there, always on the make for free food. Occasionally, Wian let him sweep the floor in exchange for […]