Fable of the Golden Arches
By Michael Karl Witzel ©2007-2008
Richard and Maurice McDonald were planning to franchise their successful burger system in 1952. To stand above the visual noise created by miles of drive-ins, motels, car washes, bowling alleys, service stations, and coffee-shops—they decided a new structural style was needed. Without a unique design, nationwide recognition for their walk-up stand [...]
Posted in American Icons, Car Culture, Drive-in Food, Food and Drink | 
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