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| The Sparkling
Story of Coca-Cola |
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Soda Pop:
From Miracle Medicine to Pop Culture |
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| by
Michael Karl Witzel, ASJA |
by
Michael Karl Witzel, ASJA |
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• Soft Cover
• 144 Pages
• ISBN: 0896584542
• 12-1/4" x 9-1/4"
• 21 b&w illustrations
• 145 color photographs |
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• Hard Cover
• 144 Pages
• ISBN: 0896583260
• 10-1/4" x 10-1/4"
• 53 b&w illustrations
• 152 color photographs |
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 PURCHASE
THIS BOOK |
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PURCHASE
THIS BOOK |
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| The Sparkling Story of
Coca-Cola, a compendium of America's favorite soft drink,
is an entertaining account of the product that helped define "pop
culture." This is the definitive overview of a world
famous company and drink, including the history of Coke's
distinctive flavor, the fight for control of the formula,
the advertising battles, and its meteoric rise to worldwide
popularity. |
From its evolution as
a miracle medicine to its prominent role in the refreshment
industry, soda pop has become a daily staple and international
commodity. Soda Pop! presents the history of the explosive
growth of carbonated beverages around the world, "pop
culture," and the huge popularity of soda pop memorabilia,
including Coca-Cola, Dr. Pepper, Hires, 7 Up, Pepsi, and
more. |
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| Roadside
Americana: Gas, Food, Lodging |
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Route 66
Remembered |
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| by
Michael Karl Witzel, ASJA and Tim Steil |
by
Michael Karl Witzel, ASJA |
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• Soft Cover
• 288 Pages
• ISBN: 0760317720
• 8.50" x 9.0"
• 240 color photographs |
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• Hard Cover
• 192 Pages
• ISBN: 076030114X
• 10-1/4" x 10-1/4"
• 125 b&w illustrations
• 75 color photographs |
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Softcover
Bindup
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Softcover
Reprint
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| Roadside Americana revisits
the familiar roadside haunts that American travelers know
and love as the gas station, the drive-in restaurant, and
the motel. Hit the backroads and see the real America,
a land populated by mom and pop tourist courts, family-owned
diners, surviving drive-in theaters, ice cream stands,
tourist traps, and small-town filling stations. |
This incredible collection
of historical photographs and evocative interviews captures
the reverence of the towns and attractions found along
the roadsides of America's fabled Mother Road, Route 66.
Take a trip across an America of yesteryear and rediscover
the myth, magic, and imagination that is the old road.
On Route 66, the ride is more important than the destination. |
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