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The Sparkling Story of Coca-Cola   Soda Pop: From Miracle Medicine to Pop Culture
          by Michael Karl Witzel, ASJA           by Michael Karl Witzel, ASJA  
The Sparkling Story of Coca-Cola  
 Soft Cover
 144 Pages
 ISBN: 0896584542
 12-1/4" x 9-1/4"
 21 b&w illustrations
 145 color photographs
Soda Pop: From Miracle Medicine to Pop Culture  
 Hard Cover
 144 Pages
 ISBN: 0896583260
 10-1/4" x 10-1/4"
 53 b&w illustrations
 152 color photographs

Soft Cover Edition


Currently Out of Print

The Sparkling Story of Coca-Cola, a compendium of America's favorite soft drink, is an entertaining account of the product that helped define "pop culture." This is the definitive overview of a world famous company and drink, including the history of Coke's distinctive flavor, the fight for control of the formula, the advertising battles, and its meteoric rise to worldwide popularity. From its evolution as a miracle medicine to its prominent role in the refreshment industry, soda pop has become a daily staple and international commodity. Soda Pop! presents the history of the explosive growth of carbonated beverages around the world, "pop culture," and the huge popularity of soda pop memorabilia, including Coca-Cola, Dr. Pepper, Hires, 7 Up, Pepsi, and more.

Roadside Americana: Gas, Food, Lodging   Route 66 Remembered
          by Michael Karl Witzel, ASJA and Tim Steil           by Michael Karl Witzel, ASJA  
Roadside Americana  
 Soft Cover
 288 Pages
 ISBN: 0760317720
 8.50" x 9.0"
 240 color photographs
Route 66 Remembered  
 Hard Cover
 192 Pages
 ISBN: 076030114X
 10-1/4" x 10-1/4"
 125 b&w illustrations
 75 color photographs
Softcover Bindup
Softcover Reprint
Roadside Americana revisits the familiar roadside haunts that American travelers know and love as the gas station, the drive-in restaurant, and the motel. Hit the backroads and see the real America, a land populated by mom and pop tourist courts, family-owned diners, surviving drive-in theaters, ice cream stands, tourist traps, and small-town filling stations. This incredible collection of historical photographs and evocative interviews captures the reverence of the towns and attractions found along the roadsides of America's fabled Mother Road, Route 66. Take a trip across an America of yesteryear and rediscover the myth, magic, and imagination that is the old road. On Route 66, the ride is more important than the destination.
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